If you haven’t started yet or are still in the process, January is a good time to kick your planning into gear for this year’s marketing strategy, which should include new or refreshed branding photos and seasonal branding photos. So, what is seasonal branding photos?
Why do Seasonal Branding?
Seasonal branding takes your brand to the next level by connecting it to what is happening now; like current trends, seasons, holidays, weather, etc. It's a way to connect to your clients in a personal, real-time experience. The best way to do this is through brand photos. Brand photos express the emotions and mood of a holiday while also showcasing your brand in a new way.
What are the benefits of Seasonal Brand Photos?
-> The most common reason is for business owners to showcase their seasonal products and/or services or limited editions.
-> Keep your content fresh with photos that set the tone and mood for special times like using autumn colors in fall and beachy vibes in the summer months.
-> Seasonal content is powerful when it exposes your brand values. People are drawn to businesses whose values align to their own. This creates personal connection that can build into a business relationship and more.
-> Have fun with seasonal photos. These photos are perfect for showing off your own style whether it is playful, trendy, glamorous, sporty…and they are sure to capture the attention of your target audience.
Where do you begin?
As a Brand Photographer, I work with clients to create a photoshoot designed to incorporate their brand into current events whether it’s a season, holiday, new trend, and local events to name a few.
How do I use seasonal brand photos?
The options are endless since most everything is online.
1. Freshen your website with promotions of seasonal or limited editions of products.
2. Timely blog posts.
3. Social media campaigns using relevant media for the latest trends, holidays, seasons.
4. Some of my clients have used images for print, digital marketing materials, online
profiles and to showcase their products in various seasons of the year.
Some ideas:
Wrapping Christmas gifts
Barbecuing in the backyard or park
Eating a donut on National Donut Day
Participating in a holiday tradition
Did you know?
Research shows that people only remember 10% of what they learn once 72 hours have passed. However, if you pair a fitting image with your content, people can retain 65% of the information after three days.
And…
Posts that include images produce 650% higher engagement than text-only posts.
This is why seasonal brand photos are so powerful for businesses. It’s even more important because people are online now more than ever.
So, as you are planning your 2022 strategy, be sure to include seasonal brand photos.